Privacy Policy
What do we do with your personal data —
Hit Parade is committed to ensuring that you know that your personal data, when processed by us, is properly protected.
When you shop with us, we will collect your name, contact and payment details so that we can fulfil your order. This is part of our contract with you to provide your items, but we also have a legal obligation to process the payment details as part of our accounting and tax responsibilities.
We will collect your email address so that we can keep in touch with you during the transaction and also to keep you in the loop about our fabulous new stock and to hear about sales, offers and exclusive events. You can also subscribe to our mailing list via our website. Keeping in touch with you is based on our legitimate interest to promote and grow our business, but if you decide that you no longer want to hear from us, you can unsubscribe at any time.
The only people who see your personal data, apart from us are —
- Our website and e-commerce platform provider (Shopify), and any IT contractors who might help us with our website.
- Our personalised communications provider.
- Our payment gateway providers (Stripe, PayPal, and Amazon).
- The Royal Mail, FedEx, and other delivery companies we use to get the goods to you.
Custom & Lookalike Audiences —
We use Custom and Lookalike Audiences in order to advertise to existing and potential customers via social media platforms.
A Custom Audience is type of audience made up of existing customers. We target ads to the audience we have created across common social media channels, outlined below.
We also work with carefully selected partners to create Lookalike Audiences: which are lists of people to target with advertising who are similar to (or 'look like') people currently engaging with us.
For both types of activity (custom audiences and lookalike audiences) we aim to target people based on aggregate customer behaviour: for example people who have recently purchased from us.
Instagram is the partner we work with. For more information or to opt out, please visit here.
How long we retain your data for —
If you bought something from us, we will keep details about that financial transaction for 7 years, because we are required to do so by law.
If you have signed up to our marketing list, we will keep your details unless you ask us to stop. Please note that if you ask us to stop, your email will stay on our “unsubscribe” list so that we don’t email you by accident.
Cookies —
We have functional cookies on this website which enable you to purchase goods from us and helps the site to function properly. We also have some analytics cookies so that we can better understand website usage and behaviours. This cookie data is aggregated and not identifiable to you and you have the choice to decline the analytics cookies on the cookie banner.
We work with service providers including Google & Instagram to provide tools to analyse info at an aggregate level about use of our websites.
If you don’t want Google Analytics to be used in your browser, you can install the Google Analytics browser add-on. Learn more about Google Analytics and privacy.
If you want to learn more about Instagram analytics or don’t want them to be used in your browser, please click here.
Your rights under the GDPR —
- a) To access your personal data
- b) To be provided with information about how your personal data is processed
- c) To have your personal data corrected
- d) To have your personal data erased (in certain circumstances)
- e) To object to, or restrict, how your personal data is processed
- f) To have your personal data transferred to you, or to another business/provider (in certain circumstances)
We don’t use any automated processing or profiling.
If you have any queries about how we treat your personal data, please contact us at konnichiwa@hitparade.studio.
If you believe that we have not responded adequately to your query or have not complied with your data protection rights, you can complain to the Information Commissioner via www.ico.org.uk